Senior Marketing Manager

Website Yapsody India Pvt Ltd

Job Description
In the words of the best-selling author and marketing consultant Simon Sinek, “People don’t buy what you do. They buy why you do it. What you do simply serves as the proof of what you believe.”We at Yapsody are seeking a Senior Marketing Manager to spread our belief that ALL event presenters deserve first-class event services that do NOT strip them of their profits.

This is a prime opportunity for any skilled marketer looking to make his/her mark on a growing worldwide brand within a Silicon Valley-lifestyle environment that inspires out-of-the-box ideas. As a Yapsody team member, the moment you enter our eccentric “Yap Studio” and experience our creative haven of team excellence, the rush of inspiration will make you love what you do even more than you already do. Moreover, the generous revenue share bonuses in which every team member shares will drive you to proudly take ownership of your critical role.

We are looking for someone like YOU with the creativity, vision, and passion for propelling our robust growth trajectory as we enter a new expansion phase. This position will work directly with the Head of Business Strategy to take Yapsody to the next level and expand its market presence globally.

So here’s the scoop…

Job Responsibilities:

MISSION: Drive signups/registrations for Yapsody Ticketing, Yapsody Concerts, and other Yapsody products and services.
CAMPAIGNS: Oversee planning, documentation and implementation of marketing campaigns for achieving targets set by stakeholders. Present to senior management detailed campaign plans including projected spend and outcome.
CONTENT: Oversee content and advertising platforms as they relate to marketing and branding initiatives. Examples include corporate websites, social media, blogs, digital newsletters, print materials, PR, email and in-app messaging, digital advertising, and on-site & off-site SEO.
TEAM: Manage Yapsody’s marketing team; oversee guidelines, standards, processes, and best practices for maximizing the team’s productivity and effectiveness for achieving the mission.
CUSTOMERS: Oversee activities related to prospect/lead segmentation, identification and prioritization
TRACKING: Oversee quantitative and qualitative tracking of data required for furthering the mission. Examples include market trends, competitor landscape, relevant user activity, and marketing campaign ROI
Required Candidate profile

5+ years in ecommerce marketing
Last 3+ years main focus on marketing of SaaS-based B2B product
Last 2+ years marketing team management
Flawless verbal and written English communication

Perks and Benefits 

Medical Insurance
Role Marketing Manager
Industry Type IT-Software / Software Services
Functional Area Marketing, Advertising, MR, PR, Media Planning
Employment Type Full Time, Permanent
Role Category Marketing
UG :Any Graduate in Any Specialization
PG :Any Postgraduate in Any Specialization
Doctorate :Doctorate Not Required

Company Description
Yapsody has been a leader in the U.S. concert industry for 20+ years, producing 200+ major events annually with world-renowned artists such as Bryan Adams, Lynyrd Skynyrd, and Keith Urban. Yapsody is also a leader in the event management software industry serving 100000+ presenters worldwide. (Check us out! Just type “Event Ticketing” into Google.)


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