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Marketing Manager Job Openings in Hyderabad > Waterleaf Consultants Pvt. Ltd.

Website Waterleaf Consultants Pvt. Ltd.

Job Description
Deliver and execute a fully integrated marketing plan and assist with implementing the brand strategy for the organization.

Provide brand direction and communicate company brand pledge to both internal and

external audiences appropriately, keeping it at the heart of all marketing initiatives

Manage the integration of brand messaging, ensuring all creative strategies support

wider brand objectives.

Help develop brand, including visual identity and tone of voice by ensuring

brand guidelines continue to evolve to meet respective needs.

Connect the brand between online and offline touchpoints, ensuring a seamless

experience for audiences regardless of entry point.

Strong project management capabilities ensuring marketing deliverables and

milestones are met, from defining the initial approach clearly, brief writing, timings

mapped and costings defined – ensuring work is delivered to plan

Liaising with multiple stakeholders to deliver effective integrated marketing

campaigns

Managing multiple work streams and priorities, delegating tasks where necessary

Manage the day-to-day marketing brand budget to deliver centralised activity in

agreement with the Marketing Director.

Liaising with International Business Developers and updating the marketing strategy

in line with new market intelligence.

Write effective weekly, fortnightly or monthly marketing reports (lead generation

reports and marketing activity reports) as and when required.

Preparing and presenting campaign proposals and creative work to a range of

internal stakeholders as and when required, ensuring feedback is taken into account

and buy in obtained.

Manage or support (subject to brief) the creative development process across

multiple channels, ensuring clear feedback is given to the design team in a timely

manner.

Excellent creative judgement, able to consolidate multiple stakeholder feedback and

provide clear direction back to creative teams.

Work collaboratively with colleagues, producing content and marketing collateral and

providing support to enable colleagues to achieve their organisational objectives.

Line manage and support 3 marketing executives.

Mentor and coach the team to develop individual growth and team capabilities

leading to high performance and successful campaign delivery.

Significant marketing experience in line with the responsibilities outlined above

Budget management, including both spend and income

Experience of managing, delivering and analysing complex online and offline

marketing campaigns or projects across a range of channels

Experience of cross-matrix working with a wide range of internal and external

stakeholders of all levels

Practiced in setting KPIs and measuring channel effectiveness

Experience at delivering against KPI’s and adapting approach based on results

Demonstrated success in delivering campaigns/projects through cross functional

teams

Good knowledge of the full marketing mix as a practical and academic discipline

Experience of delivering innovation and positive change in existing activity

Excellent oral and written communication skills

Basic copywriting skills

Extensive full mix marketing experience spanning 5-8 years

Up to date with the latest marketing trends
Role Marketing Manager
Industry  Type Education / Teaching / Training
Functional Area Marketing, Advertising, MR, PR, Media Planning
Employment Type Full Time, Permanent
Role Category Marketing
Education
UG :Any Graduate in Any Specialization
PG :Any Postgraduate in Any Specialization
Doctorate :Any Doctorate in Any Specialization

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