Marketing Manager

  • Full Time
  • Kolkata

Fair Deal Recruitment Support Consultant

Job Description:

Marketing Manager: Graduate. At least 5 yrs experience in Corporate and TPA marketing is essential in hospital sector of the same region. Experience in Coal India, FCI, Port Trust, BSNL is recomended. Salary 30000.00 + Incentives .

Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests.

Monitor, listen and respond to users in a Social way while cultivating leads and sales.
– Conduct online advocacy and open a stream for cross-promotions.
– Develop and expand community and/or influencer outreach efforts.

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