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Digital Marketing Director Job Openings in Hyderabad > AutoRABIT

Website AutoRABIT

Job Description

Job Role

AutoRABIT is seeking a Director of Digital Marketing with strong website management and digital marketing background to drive the company s global presence. You will manage implementing the brand and help drive demand generation through the AutoRABIT website. Your team consists of contractors, vendors and full -time employees.

The Director, Web and Digital Marketing not only has deep knowledge of core web site management and digital marketing including web metrics, SEO, A/B testing, heatmap analytics, usability, user experience, content strategy, web design, and site maintenance but also understands new uses, applications, and abilities for web marketing and web sites.

This person will be a leader in understanding the applicability of emerging web technologies and will introduce new ideas that keep AutoRABIT s web properties on the leading edge of web and digital marketing and ahead of the competition

Roles Responsibilities

Design and implement comprehensive marketing strategies to create awareness of the AutoRABIT s business activities
Supervise the department and provide guidance and feedback to other marketing professionals including the digital, content, and marketing automation teams
Manage Digital Marketing budget and optimize for maximum effectiveness and cost containment
Ensure the brand is reinforced consistently through autorabit.com and all social media channels
Manage the content and structure updates to the web site, optimizing for organic search
Manage and improve website key performance indicators (KPIs)
Manage and improve website demand generation to increase funnel and pipeline activity
Work with IT, outside vendors and contractors to build and maintain the web infrastructure
Manage AutoRABIT s domain name strategy and existing domain name portfolio
Remain in tune with and take advantage of emerging trends and platforms within Marketing (e.g., personalization, eBooks, interactive content, social media, video, blogs, forums, infographics, etc.)
Partner closely with the other functions within the company (PR, Ops, Product, etc.) to deliver valuable content and effective design as a service organization to these groups

Desired Skills and Experience

Proven 5 years of experience as Marketing Director
Excellent leadership and organizing skills
Analytical and creative thinking
Exquisite communication and interpersonal skills
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
Customer -oriented approach with aptitude
Professional chartered marketer (CIM) is a plus
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Experience managing Pardot is a plus

Role Marketing Manager
Industry Type IT-Software / Software Services
Functional Area Marketing, Advertising, MR, PR, Media Planning
Employment Type Full Time, Permanent
Role Category Marketing
Education
UG :Any Graduate in Any Specialization
PG :MBA/PGDM in Marketing

Company Description
AutoRABIT offers a suite of products used by DevOps organizations to automate their CI/CD process for cloud-based development platforms. Its Automated Release Management Suite for Salesforce works with customers’existing tools to integrate and automate across the entire process of releasing software on the Salesforce platform. AutoRABIT’s proprietary Metadata MasteryTM combines process & software so customers can achieve continuous delivery on their Salesforce platform.

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