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Data And Digital Marketing Manager Job Openings in Bangalore > Aasaanjobs Private Limited

Website Aasaanjobs Private Limited

Job Description
Job Summary 
The Data and Digital Marketing Manager will report to our Head of Global Marketing and preferably be based out of Bangalore, India. He/She will liaise closely with our Marketing team members who work out of our offices around the world. The role of the Data and Digital Marketing Manager is to lead and successfully deliver on all data analytics and digital marketing initiatives and spearhead our journey towards becoming a more data and customer-focused team.
Description

Being able to parse through data and reports to deliver insights and strategies on improving marketing performance across all channels
Working with large datasets, driving CRM activities, email marketing, marketing automation, drip campaigns, and more
Overseeing PPC campaigns and conversion optimization initiatives within the Marketing team and with freelancers
Effectively driving SEO efforts to improve on-page rankings, organic traffic, lead generation, and conversion rates
Tracking and measuring the success of different marketing activities, and driving improvements and next steps
Driving website development and landing page improvements
Refining and expanding online marketing-related processes, structures and competencies
Liaising with our technology team to execute marketing-related technology tasks such as lead scoring models, reviewing Google Analytics implementation, etc.
Overseeing the execution of online marketing activities for all our source markets
Expertise and significant experience in data analytics including an understanding of statistical modelling, delivering insights, and building reports
Hands-on digital marketing experience across major channels (PPC, SEO, email marketing, social media)
A university degree, and a minimum of 8-10 years of work experience with a focus on online marketing. At least 5 years of experience in a managerial role
Experience in successfully leading teams and projects
Experience in working for brands from the US market. A keen understanding of US, German and Australian markets is a big plus
Experience in managing marketing accounts, consultants and freelancers
In-depth knowledge of website usability and development, and landing page optimisation
Mastery over the English language and excellent communication skills. German language skills would be a plus
A high bias for action and keen eye for detail
Flexible, agile, adaptive and open to learning
Ability to deep dive and implement root cause analysis
Exceptional problem solving abilities and prioritisation skills
Role Display Marketing Manager
Industry Type Travel / Hotels / Restaurants / Airlines / Railways
Functional Area Marketing, Advertising, MR, PR, Media Planning
Employment Type Full Time, Permanent
Role Category Online/Digital Marketing
Education
UG :Any Graduate
PG :Any Postgraduate
Doctorate :Doctorate Not Required

Company Description
This is a passionate, vibrant and innovative company that specialises in creating exceptional tailor-made journeys for discerning travellers to 50+ destinations around the world. Founded in 2004, we have made the travel dreams of thousands of guests from around the world, come true. We rely on an outstanding team who are acutely invested in what they do – we are a multicultural community of 140 members from 17 nationalities working across our offices in the USA, Germany, India, Argentina and Kenya.

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