For startups, it’s important to rank fast and improve visibility as quickly as possible. Most startup owners ignore optimizing their website for local customers and they leave a lot of money on the table. If you are a startup owner, you should optimize your site for local SEO to gain highly-targeted customers and improve the conversion rate.
In this article, we will have a look at how you can strengthen your startup’s visibility and generate more sales leveraging the local SEO strategy. So, before you draft a new SEO packages plan, make sure you consider these points to get maximum RoI.
Optimizing Google My Business Page
For targeting local customers and generating more leads, you need to optimize your Google My Business page and ensure that everything is accurate. Check the NAP (name, address, phone) details as they are highly important for local SEO optimization. If you have not claimed your listing yet, do it as quickly as possible as it helps you to appear on more local searches.
Make sure that the information available on GMB is the same across all the platforms so that it’s not creating any confusion to customers and search bots. Along with ensuring accurate contact details, encourage your customers to drop reviews on your GMB profile as it will improve your credibility among your competitors. If someone has dropped any queries for you on the profile, try to reply to them as quickly as possible. All these small things help you gain an edge.
List your startups in local listings
Apart from GMB listing, you also need to focus on other local listing websites as they are the best source to generate local traffic to your site. Search for all the local listings of your area and register your startup in the relevant category. Most customers prefer to search services from local listing directories and you have good chances of driving those potential customers to your site.
While creating profiles, make sure you provide the same contact details as you have mentioned on your Google My Business Profile. Most of the local listings will let you add the URL of your website so don’t leave that space unused. If your website is running on HTTP, then integrate an SSL as it’s a major ranking factor.
Target local keywords
Apart from your main keywords, also make a strategy to target your local keywords to gain the most of the local traffic. This is a highly effective strategy that can help you gain a higher conversion rate. Do keyword research and check what are the most popular local queries that people are searching for related to your business. If your competitors are running ads in the local area, you can use tools like SpyFu to check on which keywords they are running ads.
Or you can also use Google Keyword Planner to search for local keywords using the location filter. This tool will give you a good idea about the local keywords with their monthly search volume and CPC. Even if you are not planning to run ads, it’s a smart strategy to take the keywords from this tool.
Participate in local events
The best way to get featured in local news at the minimum cost is the take participate in local community events. It will help you improve brand visibility across your local area and you can attract more customers. Or if not events, you can get registered in several monthly PR websites that keep posting content in the local community.
Even if the PR promotion is paid, investing a little will bring a lot of traction from the customers. Empower this PR strategy with your social media and let people know that you are also featured to gain trust.
Last but most important thing to consider is having a mobile-friendly website. Most people use their smartphones to search and buy things from their nearby areas. As mobile optimization is a major ranking factor, it can help you reach your potential customers with ease.
If you have prepared new landing pages to run offers or you are adding more service pages, make sure all pages are mobile-friendly and no content is hiding while opened on portable devices. Along with mobile-responsiveness, you also need to assure that your website’s loading speed is good otherwise the bounce rate will go higher. Use free tools like Google’s PageSpeed Insights to check the speed on both desktop and mobile versions.
Social media is important for local SEO
Social media presence is important, especially while you do business locally as it helps you grow your reach and boost trust among the customers. There is no need to be hyper-active on all the available platforms. Before starting out, the first test which platforms are bringing more results by doing competitor analysis and then start.
These were some result-driven tips to strengthen your Startup with a local SEO strategy. Try to implement them all to drive more traffic to your site.Recommended2 recommendationsPublished in